Afghan Service — a Facebook- and WhatsApp-first content model, in Dari and Pashto.

Concentrate Azadi's effort on the two platforms where Afghans actually live: Facebook for mass reach and WhatsApp for daily distribution and habit. Reset YouTube as the home for long-form and enterprise projects. Shift from link-and-repost output to original, creative content built for audience needs. Sunset Telegram.

Languages · Dari + Pashto

6.8M

Facebook followers (combined)

▲200%+

WhatsApp growth y-o-y

2+1

New formats + enterprise relaunch

Move Azadi from a radio-led producer with scattered digital output to a Facebook- and WhatsApp-first Service producing original, audience-needs-driven content — in Dari and Pashto.

Concentrate on FB + WhatsApp

The two platforms where Afghans actually live. Facebook for mass reach (6.8M combined). WhatsApp for daily distribution and habit (▲200%+, 3× larger than YT+IG combined). Everything else either serves these two or moves to maintenance.

YouTube reset · long-form home

Reposition YouTube as the home for long-form and enterprise content — Morning News Magazine video, the relaunched Azadi Interview & Debate studio franchise, investigations. Stop using it as a generic upload bin; let it host content irrelevant on other platforms.

Original content shift

Shift output from link-reposts to original, creative content built for audience needs. Less recycled headlines, more platform-native production — Reels for Facebook, voice notes for WhatsApp, carousels for Instagram.

Out of scope Core editorial agenda — already strong on voices from the ground. Sunsetting: Telegram (effort isn't worth it; ownership issue). The roadmap optimizes how Azadi shows up and what it produces, not its editorial agenda.

Morning News Magazine · Dari + Pashto

Daily · prepared by late shift the night before · visualized

The Service's morning flagship — prepared the night before by the late shift and now visualized for cross-platform distribution. Already a "high-quality radio product" per the panel; 2026 wraps it in a digital adaptation strategy.

Languages: Dari + Pashto · joint slots Radio + visualized video Home: Radio · YouTube · Web Cross-promo: WhatsApp · Facebook Morning anchor · daily flagship

Panel verdict: detailed writing, minimal redundancy, professional on-air delivery. The 2026 broadcast schedule makes visualization standard, not optional.

2026 actions.

Visualize daily — already in the 2026 broadcast schedule; the late shift prepares it the night before for the morning slot.
Structured YouTube chaptering and tailored thumbnails — lead with the most urgent story.
Facebook: partial visualization, subtitles, clear on-screen introductions.
Connect to RSS (Apple Podcasts + Spotify) and broadcast live on YouTube.
News 5 Min + Music 25 min repeats the morning bulletin through the day — important for the audio app retention loop.
Push the strongest segment as a WhatsApp voice note (15–60s).

Editorial improvements (from panel). Move news items away from press-release tone toward original reporting. Reframe women's-issues coverage out of NGO language and into journalistic framing.

P1 Evening Studio Magazine · Dari + Pashto

Daily · live from Prague studio · visualized

Evening flagship — presented live from the Prague studio and re-distributed across other platforms in visual format. The studio-and-live workflow's main daily output.

Languages: Dari + Pashto · joint slots Live studio · visualized Home: Radio · YouTube live Cross-promo: FB clips · WhatsApp voice · Web Evening anchor · daily flagship

The evening companion to the Morning News Magazine. Anchors the studio + live operations the team built around.

Production logic. Live in the Prague studio, multi-cam, broadcast simultaneously on radio and YouTube live. Re-distributed across other platforms as visualized clips and chaptered uploads. Vertical cut-downs ship to FB Reels and WhatsApp the same day.

Why this matters strategically. It's already daily, already visualized — the highest-leverage existing surface for the cross-promotion funnel. Every episode produces 3–5 secondary assets without additional shoot days.

News 5 Min + Music 25 min · per-language

Multiple slots daily · audio app retention loop

A 30-minute repeating block: the 5-minute news bulletin from the Morning Magazine plus 25 minutes of music. Slotted multiple times across the day. The schedule explicitly flags this as "important for the app."

Languages: Dari + Pashto · per-language solo slots Audio · 30 min loop Home: Radio · Azadi audio app Audio app retention engine

Already in the schedule but rarely framed as a digital product. It's the audio app's retention loop — and the Service's priority list calls out promoting the Azadi standalone audio app.

Format mechanics.

Five-minute news bulletin lifted from the Morning Magazine.
Twenty-five minutes of music programming, language-appropriate.
Repeats through the day in both Dari and Pashto solo slots.
Pairs with Classroom segments in some evening slots ("News 5 Min + Classroom [subject]").

Why this matters. Audio app launches surged ▲440% in Dari and is the retention surface that turns radio listeners into recurring app users. This is the loop that fills the app.

Strategic role. Connect it to Apple Podcasts + Spotify RSS. Use the music slots as a low-effort discovery surface for Service-branded jingles, programme trailers, and the new WhatsApp Audio Reports promos.

3-min Highlights · Dari + Pashto — restructured

Daily · per language

"هایلایټ: لنډ او مهم خبرونه" (Pashto) and "هایلایت؛ فشرده خبرهای افغانستان و جهان" (Dari) — the existing 3-min news roundup, rebuilt around fewer items, deeper context, and a sharper hook in the first 3 seconds.

Languages: Dari + Pashto · separately produced Vertical · 3 min Home: Facebook · YouTube · IG Cross-promo: WhatsApp · Web Core recurring product

Panel verdict: fewer items per video would enable deeper, more contextualized reporting. Strategic video editing needs to better fit social platforms.

What changes.

Fewer items per Highlight, longer dwell per story.
First 3 seconds redesigned for FB Reels and IG: hook, headline, identifier — built for the 3-second view threshold both pages already hit.
Subtitles + on-screen elements styled for mobile playback.
Lead-item rule: most urgent story leads, even if it shifts the format order.

Baseline today. Pashto: avg length 3 min, avg view duration 30s, 195 videos, 9.7M views (Jun 2025 – Mar 2026). Dari: 3 min, 19s, 197 videos, 1.7M views. Plenty of inventory — needs sharper structure to lift dwell.

Bilingual logic. Same editorial brief, two language outputs. Each desk can re-rank the day's stories — Pashto-belt cross-border story may lead Pashto but not Dari, and vice versa.

WhatsApp Audio Reports · Dari + Pashto — new

Daily · launch 26 May 2026

A purpose-built segment for WhatsApp Channels: short audio reports — 30s to 2 min — produced specifically for voice-note consumption, not repurposed radio cuts.

Languages: Dari + Pashto · separately produced Audio · 30s–2 min Home: WhatsApp Cross-promo: Web · audio app · Telegram New format · launch 26 May

Voice notes already drive the highest engagement on WhatsApp; this gives that engagement a named, scheduled product.

Format brief.

Self-contained voice report on a single story or topic of the day — no cold open from a radio show.
Personality-led delivery (named reporter / host signature).
Where relevant, paired with a smarturl to the full Web article and a short text preview.
1–3 reports per day per language, scheduled at the times when WhatsApp engagement peaks.

Why now. WhatsApp is already 3× larger than YouTube + Instagram combined and growing ▲200%+. Voice notes are the de facto stand-in for radio in places where playout is patchy. This format converts that proven behaviour into a named recurring product instead of ad-hoc snippets.

Strategic role. The most direct path to product-platform fit — the platform's strongest behavior gets its own format.

Azadi Interview & Debate · Dari + Pashto — relaunch 2026

Weekly or biweekly · per language

One enterprise studio product covering both interview and debate configurations. The existing Interview format relaunched in the studio + live workflow — with multi-cam, lower-thirds, and a moderated debate variant when the topic calls for multiple perspectives.

Languages: Dari + Pashto · joint slots (Sat Interview · Thu Debate) Horizontal video podcast · studio Home: YouTube · Web Cross-promo: IG clips · FB · WhatsApp Enterprise product · authority anchor

Interview and debate aren't two products — they're two configurations of the same enterprise franchise. One studio, one host pool, one production rhythm, one home on YouTube.

Two configurations, one product.

Interview mode — one host + one expert · single-topic conversation.
Debate mode — one host + 2–4 participants · moderated discussion on a contested topic.
Each week the desk picks the configuration that fits the topic, the guest pipeline, and studio availability.

What changes (from panel feedback).

One question at a time. No stacked questions.
Proper guest intro: name, role, why we have them, how they know what they know.
Less leading framing — questions open the topic, not direct the answer.

Production logic. Studio multi-cam, branded set, lower-thirds — the same studio that anchors live shows on YouTube. Full version on YouTube + embedded on Web. Vertical clips cut for IG, FB Reels, and WhatsApp — every episode produces 4–6 secondary assets.

Topics. Taliban policy & internal factions · women's and girls' rights and education · Afghan economy & sanctions · frozen assets · refugee deportations from Iran and Pakistan · security & ISKP · ethnic minorities · diaspora politics · humanitarian access · US/UN/EU policy.

Cadence. Weekly is the ambition, biweekly is the safe start. Relaunch in 2026 with the studio + visualized format.

Reference Ukrainian Service · video podcast on US elections ↗

Voxpops → impactful audio storytelling — new

Rolling · cross-product

Transform raw voxpops and CDR call-ins into impactful audio storytelling — short, scripted, emotionally-anchored audio pieces built around a single theme or question. Not vox cuts; structured mini-narratives that use audience voices as the storytelling material.

Languages: Dari + Pashto · separately produced Audio-led · short narrative Home: WhatsApp · Instagram · Facebook Cross-promo: Web · YouTube Signature: voices from the ground

Voices from the ground are Azadi's strongest editorial asset (panel verdict). The shift is from inserting them into other products to building products around them — turning raw audience input into a recognizable storytelling franchise.

Format brief.

One theme or one question per piece — script-driven, not raw assembly.
Two to five audience voices woven together with a host or narrator anchoring the arc.
Audio-first — designed for WhatsApp voice-note distribution and audio app listening.
Visual treatment for IG / FB Reels: stills, captions, region tags, headline of the issue.
Weekly long-form compilation episode anchors the strand on YouTube + Web.

Why audio storytelling. Raw voxpops feel like inserts. Crafted audio pieces feel like journalism. The same source material — audience phone calls + voxpops — becomes a product that has its own identity, its own audience expectation, and its own platform behaviour (especially on WhatsApp, where voice consumption is already the dominant mode).

Strategic role. Converts the Service's editorial signature into a platform-native asset competitors can't match. The CDR + voxpop pipeline gives WhatsApp + IG a dedicated content lane and reinforces the loop — callers hear their voices come back as crafted stories, not as raw clips.

Women · Dari + Pashto

Weekly · Mon live · 30 min · visualized · repeats Mon · Wed · Sun

The Service's flagship weekly show on women in Afghanistan — live from the Prague studio Monday evenings, visualized, and re-aired multiple times across the week.

Languages: Dari + Pashto · joint slots Live studio · 30 min · visualized Home: Radio · YouTube Cross-promo: clips to FB · IG · WhatsApp Signature franchise · women's beat

The single highest-leverage editorial asset Azadi owns — and one no diaspora competitor matches structurally. Panel feedback: move out of NGO-style framing into journalistic tone.

Schedule treatment.

Live Monday evening from Prague — multi-cam, visualized for cross-platform distribution.
Repeats across the week per the 2026 schedule: Mon afternoon, Wed afternoon, and Sun late slot.
Pairs naturally with the Mon and Fri/Sun Classroom · Women + Mental Health segments — same beat, two product surfaces.

Editorial fix (panel feedback). Reframe coverage out of NGO language and into journalistic tone. Single-question discipline; properly introduced guests; quotes shortened for sharper storytelling.

Cross-platform reuse. Each episode produces 4–6 vertical clips for FB Reels, IG carousels (high share rate on women's stories), and WhatsApp voice notes. Women's-story reels are a natural IG product lane.

Health · Dari + Pashto

Weekly · Sun live · 30 min · visualized · repeats Mon · Tue · Fri

Weekly 30-min health programming — live from the Prague studio Sunday evenings, visualized, and re-aired across the week. The thematic peer to the Women show.

Languages: Dari + Pashto · joint slots Live studio · 30 min · visualized Home: Radio · YouTube Cross-promo: clips to FB · IG · WhatsApp Service-provision franchise · public health

Health programming has uniquely strong service-provision value under the Taliban — public-health information is scarce, censored, or unreliable. Azadi's health franchise carries direct everyday utility.

Schedule treatment.

Live Sunday evening from Prague — multi-cam, visualized.
Repeats across the week per the 2026 schedule: Mon afternoon, Tue afternoon, and Fri afternoon.
Strong cross-promo into IG carousel explainers — a natural format for symptoms, prevention, women's health, child health.

Editorial brief. Practical, sourced, non-alarmist. Health practitioners + journalistic context. Cover access barriers honestly — what the Taliban-era health system can and cannot deliver — without political framing crowding out the service-information core.

Cross-platform reuse. Health-explainer carousels for IG. Voice-note tips for WhatsApp. Visual-friendly diagrams travel well on FB Reels.

Azadi Guest · Dari + Pashto

3× per week · Tue · Wed · Fri

The lighter, recurring interview format that sits between the Morning Magazine and the enterprise Interview & Debate franchise. A named guest, a single-issue conversation, brisk turnaround.

Languages: Dari + Pashto · joint slots Studio · 30 min · audio + visual Home: Radio · YouTube Cross-promo: clips to FB · WhatsApp voice Recurring conversation · accessible voice

A daily-cadence interview product distinct from the weekly enterprise Interview & Debate. Faster turnaround, broader guest pool, the ongoing conversation surface.

Production logic. Three slots a week. Topical guests: analysts, civil-society voices, regional experts, in-country contributors (audio-only or anonymized when needed). Sat & Sun see Azadi Guest in the morning rotation; Tue / Wed / Fri carry it in the evening flagship slot.

Editorial discipline (panel feedback). One question at a time. Guest intro: name, role, why we have them, how they know what they know. Less leading framing — open the topic, don't direct the answer.

Strategic role. Keeps a weekly conversation rhythm even when the enterprise Interview & Debate franchise is mid-cycle or biweekly. Builds the guest pipeline the franchise draws from.

Classroom · Dari + Pashto

Daily · rotating subjects · visualized

Educational segment built for girls and women blocked from formal schooling. Subjects rotate by day — Biology, Chemistry, Geography, History, Women + Mental Health.

Languages: Dari + Pashto · joint slots (PA/DA) and per-language paired with News 5 Min Audio + visualized lessons Home: Radio · YouTube · Web Cross-promo: IG carousels · WhatsApp · audio app Signature franchise · education access

The Service's clearest social-impact franchise. Already in the broadcast schedule; the work is wrapping it in a digital product identity it doesn't yet have.

Weekly rotation (per the 2026 schedule).

Sat & Mon · Biology
Tue · Chemistry
Wed · Geography
Thu · History
Fri & Sun · Women + Mental Health

Digital wrap. Each segment becomes a short visualized lesson on YouTube, a carousel teaching aid on IG, and an audio file in the Azadi app. WhatsApp distributes the day's lesson as a voice note plus a smarturl to the full episode.

Strategic role. No diaspora competitor matches this franchise. Combined with Women on Monday and the Women + Mental Health classroom days, Azadi owns the women-and-education beat structurally — not just editorially.

Schedule pairing. The schedule pairs News 5 Min + Classroom in evening per-language slots — same 30-minute structure as News 5 Min + Music, but the music block is swapped for a classroom segment. Boosts the classroom franchise without adding new airtime.

MUSIC programming · Dari + Pashto

Multiple slots daily · audio-app filler & late-night

Pure music programming in the broadcast schedule — fills late-night and quiet-hour audio-app slots and pairs with the 5-min news bulletin in the News 5 Min + Music 25 min loop.

Languages: Dari + Pashto · joint and per-language slots Audio · variable length Home: Radio · Azadi audio app Audio-app filler · promo surface

Not editorial content per se — but real airtime that today sits unmonetised as a promotional surface for Azadi's own products.

2026 use.

Curated playlist by language and audience moment — daypart-appropriate.
Inserts: Azadi station IDs, programme trailers (Interview & Debate, Women, Health, Education), WhatsApp Audio Reports promo, audio-app prompts.
Keeps the audio app retention loop alive in late-night hours when news-only programming would burn listeners out.

Strategic role. The lowest-cost promotional surface the Service owns. Treat it as a marketing channel for Azadi products — not just dead air.

Format	Languages	Frequency	Topic focus	Format type	Main platform	Secondary	Strategic role
Morning News Magazine · visualized	Dari + Pashto · joint slots	Daily · AM	Morning flagship — prepared by late shift night before, visualized for cross-platform	Radio + visualized video	YouTube	Web WhatsApp Facebook	Morning anchor; News 5 Min + Music 25 min repeats it for audio app retention
P1 Evening Studio Magazine · live	Dari + Pashto · joint slots	Daily · PM	Evening flagship — live from Prague studio, multi-cam, visualized	Live studio + visualized video	YouTube	Web Facebook WhatsApp	Evening anchor; high-leverage daily live surface for the cross-promotion funnel
News 5 Min + Music 25 min	Dari + Pashto · per-language solo slots	Multiple slots daily	5-min news bulletin (from Morning Mag) + 25-min music — repeats through the day	Audio · 30 min loop	Audio app	Radio	Audio-app retention engine — Dari app launches ▲440% y-o-y
3-min Highlights · restructured	Dari + Pashto · separately produced	Daily · per language	Sharper hook, fewer items per video, deeper context — local + regional + international	Vertical video · 3 min	Facebook	YouTube Instagram WhatsApp	Core recurring product — drives FB Reels + cross-promo into WhatsApp + Web
WhatsApp Audio Reports · NEW (May 26)	Dari + Pashto · separately produced	Daily · per language	Purpose-built voice reports for WhatsApp — single story, 30s–2 min	Voice note · 30s–2 min	WhatsApp	Web Telegram	Names the platform's strongest behavior as a product — anchors WhatsApp as a destination
Azadi Interview & Debate · relaunch	Dari + Pashto · joint slots	Weekly · Sat (Interview) · Thu (Debate)	Enterprise studio franchise — interview or debate configuration per topic; single-question discipline, multi-cam, properly introduced guests	Horizontal video podcast · multi-cam studio	YouTube	Web IG clips WhatsApp	Authority anchor + studio + live workflow product; generates 4–6 reusable clips per episode
Women · weekly live studio	Dari + Pashto · joint slots	Mon live · repeats Mon · Wed · Sun	Flagship women's show — Taliban-era women's lives, rights, voices, education access	Live studio · 30 min · visualized	YouTube	Web FB clips IG carousels WhatsApp	Signature franchise · highest-leverage editorial asset Azadi owns
Health · weekly live studio	Dari + Pashto · joint slots	Sun live · repeats Mon · Tue · Fri	Public-health programming — practical, sourced, addresses Taliban-era access barriers	Live studio · 30 min · visualized	YouTube	Web IG carousels WhatsApp	Service-provision franchise — uniquely valuable under information-scarce conditions
Azadi Guest	Dari + Pashto · joint slots	Tue · Wed · Fri	Lighter recurring interview — named guest, single-issue conversation, brisk turnaround	Studio · 30 min · audio + visual	YouTube	Web FB clips WhatsApp	Maintains a weekly conversation rhythm; builds the guest pipeline the Interview & Debate franchise draws from
Classroom · rotating subjects	Dari + Pashto · joint + per-language	Daily	Bio · Chemistry · Geography · History · Women + Mental Health — rotates by day	Visualized educational segment	YouTube	Web IG carousels WhatsApp + audio app	Signature social-impact franchise — education access for girls/women blocked from formal schooling
MUSIC programming	Dari + Pashto · joint + per-language	Multiple slots daily	Curated music programming — late-night + audio-app filler + insert surface for Azadi promos	Audio · variable length	Audio app	Radio	Lowest-cost promotional surface; carries station IDs, programme trailers, Audio Reports promo
Voxpops → impactful audio storytelling · NEW	Dari + Pashto · separately produced	Rolling · cross-product	Script-driven audio pieces built from audience voices and CDR call-ins around a single theme	Audio-led short + weekly compilation	WhatsApp	Instagram Facebook Web YouTube	Transforms raw voxpops into a recognizable storytelling franchise no competitor matches

Format

Languages

Frequency

Topic focus

Format type

Main platform

Secondary

Strategic role

Morning News Magazine · visualized

Dari + Pashto · joint slots

Daily · AM

Morning flagship — prepared by late shift night before, visualized for cross-platform

Radio + visualized video

YouTube

Web WhatsApp Facebook

Morning anchor; News 5 Min + Music 25 min repeats it for audio app retention

P1 Evening Studio Magazine · live

Dari + Pashto · joint slots

Daily · PM

Evening flagship — live from Prague studio, multi-cam, visualized

Live studio + visualized video

YouTube

Web Facebook WhatsApp

Evening anchor; high-leverage daily live surface for the cross-promotion funnel

News 5 Min + Music 25 min

Dari + Pashto · per-language solo slots

Multiple slots daily

5-min news bulletin (from Morning Mag) + 25-min music — repeats through the day

Audio · 30 min loop

Audio app

Radio

Audio-app retention engine — Dari app launches ▲440% y-o-y

3-min Highlights · restructured

Dari + Pashto · separately produced

Daily · per language

Sharper hook, fewer items per video, deeper context — local + regional + international

Vertical video · 3 min

Facebook

YouTube Instagram WhatsApp

Core recurring product — drives FB Reels + cross-promo into WhatsApp + Web

WhatsApp Audio Reports · NEW (May 26)

Dari + Pashto · separately produced

Daily · per language

Purpose-built voice reports for WhatsApp — single story, 30s–2 min

Voice note · 30s–2 min

Web Telegram

Names the platform's strongest behavior as a product — anchors WhatsApp as a destination

Azadi Interview & Debate · relaunch

Dari + Pashto · joint slots

Weekly · Sat (Interview) · Thu (Debate)

Enterprise studio franchise — interview or debate configuration per topic; single-question discipline, multi-cam, properly introduced guests

Horizontal video podcast · multi-cam studio

YouTube

Web IG clips WhatsApp

Authority anchor + studio + live workflow product; generates 4–6 reusable clips per episode

Women · weekly live studio

Dari + Pashto · joint slots

Mon live · repeats Mon · Wed · Sun

Flagship women's show — Taliban-era women's lives, rights, voices, education access

Live studio · 30 min · visualized

YouTube

Web FB clips IG carousels WhatsApp

Signature franchise · highest-leverage editorial asset Azadi owns

Health · weekly live studio

Dari + Pashto · joint slots

Sun live · repeats Mon · Tue · Fri

Public-health programming — practical, sourced, addresses Taliban-era access barriers

Live studio · 30 min · visualized

YouTube

Web IG carousels WhatsApp

Service-provision franchise — uniquely valuable under information-scarce conditions

Azadi Guest

Dari + Pashto · joint slots

Tue · Wed · Fri

Lighter recurring interview — named guest, single-issue conversation, brisk turnaround

Studio · 30 min · audio + visual

YouTube

Web FB clips WhatsApp

Maintains a weekly conversation rhythm; builds the guest pipeline the Interview & Debate franchise draws from

Classroom · rotating subjects

Dari + Pashto · joint + per-language

Daily

Bio · Chemistry · Geography · History · Women + Mental Health — rotates by day

Visualized educational segment

YouTube

Web IG carousels WhatsApp + audio app

Signature social-impact franchise — education access for girls/women blocked from formal schooling

MUSIC programming

Dari + Pashto · joint + per-language

Multiple slots daily

Curated music programming — late-night + audio-app filler + insert surface for Azadi promos

Audio · variable length

Audio app

Radio

Lowest-cost promotional surface; carries station IDs, programme trailers, Audio Reports promo

Voxpops → impactful audio storytelling · NEW

Dari + Pashto · separately produced

Rolling · cross-product

Script-driven audio pieces built from audience voices and CDR call-ins around a single theme

Audio-led short + weekly compilation

Instagram Facebook Web YouTube

Transforms raw voxpops into a recognizable storytelling franchise no competitor matches

Move Azadi from a radio-led producer with scattered digital output to a Facebook- and WhatsApp-first Service producing original, audience-needs-driven content — in Dari and Pashto.

Concentrate on FB + WhatsApp

YouTube reset · long-form home

Original content shift

Built on existing brand capital — organized in three levels.

Azadi is already at scale — the work is restructuring, not launching.

Mass-reach brand

WhatsApp surge

Web recovering

Editorial signature

Local · Regional · Global.

Inside the country

Context that frames Afghanistan

Global stories that hit home

FB + WhatsApp daily flow — original creative, not link reposts

Studio-supported video with clear product identity

Where the Service shows up — and where it doesn't.

What the typical week of the new content looks like.

Morning News Magazine + P1 Evening Studio Magazine.

13–16 posts per day per language — every day.

3-min Highlights daily · Voxpop audio storytelling rolling.

Goes wherever each language desk has capacity.

Every product has a home platform — plus three new formats in 2026.

From scattered output → six named products with a home platform.

Strong content, unclear identity

Twelve products · grounded in the full 2026 broadcast schedule

Morning News Magazine · Dari + Pashto

P1 Evening Studio Magazine · Dari + Pashto

News 5 Min + Music 25 min · per-language

3-min Highlights · Dari + Pashto — restructured

WhatsApp Audio Reports · Dari + Pashto — new

Azadi Interview & Debate · Dari + Pashto — relaunch 2026

Voxpops → impactful audio storytelling — new

Women · Dari + Pashto

Health · Dari + Pashto

Azadi Guest · Dari + Pashto

Classroom · Dari + Pashto

MUSIC programming · Dari + Pashto

One organic funnel that connects every product to every platform.

From discovery to habit, organically — across both languages.

Facebook + YouTube + Google

Web + Instagram

WhatsApp + CDR loop

One 3-min Highlight, six placements.

The funnel only runs if the team is trained to run it.

Where Azadi stands today on the two platforms that matter.

Facebook follower landscape · Afghan media

On WhatsApp, exact numbers are private — but Azadi is genuinely ahead on behaviour.

Most competitors

Azadi today

Azadi 2026

Facebook channel-by-channel — what they win on, where Azadi wins today, and where Azadi can win.

TOLOnews

Ariana News

Pajhwok Afghan News

Hasht-e Subh (8AM Media)

Afghanistan International

BBC News Pashto + Dari

Amu TV

Beyond the top 7 — the rest of the Afghan media field.

Independent media · exile + diaspora

State & propaganda

Individual newsfluencers

Where the Service sits — and where this roadmap aims.

What this roadmap does — and what it doesn't.

Train the team and lock the cross-promotion funnel.

The whole plan at a glance.

YouTube becomes the home for long-form and enterprise content.

One platform, four product types — and a clear rule for what doesn't belong.

The funnel only runs if the team is trained to run it.

Five hands-on skills — each tied to a product in this roadmap.